Mackley & Company
Where Knowledge & Ethics Serve You Best

Give the Lady What She Wants - Marshall Field


 
JEALOUS JEWELERS


Not too long ago, I got a phone call from a gentleman that was looking for an appraisal. He said he had called a local jeweler to ask who should he see for a diamond appraisal. He said their response was . . . "In their opinion, there is no one in the Knoxville area that can appraise diamonds".
Later, a sales rep of a New York designer house was told by that same firm, they did not want to see his face in their store again because they were selling to us (Mackley & Company).

Dear Future . . . You see, the local jewelry company feels they have been snubbed by replacement appraisals instead of retail appraisals. In reality, an item is replaced by insurance companies at the lowest level of making one whole. An appraiser's job is to reflect the marketplace vs pushing one particular retail jeweler. Also, apparently the local jeweler did not have the exclusiveness from this manufacturing jeweler they thought they had. The sales rep and the jeweler should have had a better understanding. The sales rep says that the product selected by each firm was different. When do we get away from acting childish? What's wrong with face to face communication? The problem is jewelers are people and there are all types of people, thus all types of jewelers. A part of life.
Badmouthing is not a part of good ethical standards.

Mackley & Company, Inc.
9724 Kingston Pike, Suite 1012, Knoxville, TN 37922, 865-693-3097
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Last Updated December 3, 2009